How to Build links and Content that attracts quality visitors AND helps with your Search Engine Rankings.

I recently did an interview with Mynders Glover of Business Building Shortcuts where we discussed getting started with Search marketing using Web 2.0 properties and tactics.

Here’s the Link…

Dave Austin Interviewed on How to Set Up Web 2.0 Search Engine Marketing

PDF  (Simple Web 2.0 Diagram)

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IMG_0115Heartwood Cohousing House For Sale.Side Yard

Looking out Back Door towards yard

Looking out Back Door towards yard

Heartwood Cohousing House for Sale

A friend of mine, Matt Loop posted this over on his blog today.  It is well worth spending 4.5 minutes of your life watching.

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I’ve been looking around and reading about this new FTC stuff.  Quick post here with just a link.

Here’s a PDF that explains one lawyer’s opinion on the new FTC rules.

http://mikeyounglaw.com/ftc-disclosure-special-report.pdf

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So I logged in to my Google Reader this morning for a quick scan of my  feeds.  And I see this:

reader reccomendations

It was located at the top right of my page and gave me Really focused recommendations.  I follow some health related blogs so these suggestions were accurate and helpful to me.  I added some of them and skipped others.

Pay attention to this if you use google reader.  It will provide you more content to link to or just give you more related information.

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A friend of mine recently asked me for a link to a Twitter Etiquette source.  Here’s the gist of the email I sent him.

http://business.twitter.com/twitter101/best_practices

I use twitter to talk about my niches AND make comments through the day if I happen to see something I like.  I occasionally tweet something personal, but that is about 20% of the time.

I find blogs to follow and then tweet about those blog posts.  I occasionally put my own blog post into the twitter stream.

I do not auto follow people who follow me.  I just end up with spammers. I will go through my followers and follow back people who are interesting and engaging and REAL.

I do not send an auto DM (Direct Message) to people when they follow me.  That is usually a useless thing to do.

I do have a program that I use to follow people.  It searches for people with common interests or searches for people who fit my demographic for a particular market.  I use Tweet Adder for that.  Do not overuse something like this.

You should get your name if you can.  My Twitter URL is www.twitter.com/DaveAustin

You can get your business name too.  Getting both is a good idea.

I don’t tweet about stuff that is useless.  “Going to bed now.”  “Have a coffee” etc.  That does not ad value to the twitter world.

Use TweetDeck to group people so you can focus a small group of people to talk to.  I have an small group of people and I care about what they say and I engage them.  I have to have this group because otherwise I have to watch a stream of 7500 people who follow me.  It’s full of crap.  Setting up a group is a very effective way to focus who you listen to.  I usually am adding several people a week to this group, because I see that they have something valuable (to me) to say.

My Summary:

Try to add value.
Try to Engage people.
Talk to people who say things that are interesting.
Talk to people in your market.

DON’T get sucked in.  Just twitter a couple of times a day in a block of time and then leave twitter so you can get other stuff done.

Hope this helps.

I used to look at products that were for sale on the internet and then hunt around for bonuses.  I gotta say I don’t do that anymore.  (At least not as much)

Here’s why.

You have to step back and look at why you need the product.  Ask yourself…

–> Will it help grow my business from where I am RIGHT NOW

If you get a real Yes answer to that question then consider buying.  If you are just getting distracted by bonuses then maybe you aren’t focusing on the correct thing.  Again go back and look at what will grow your business, not just what you want.  i.e. the next great internet marketing product.

Why am I bringing this up?  I was watching the last Stompernet Launch (as of today it is still going on and yes that is an affiliate link).  Have you seen how many bonuses they have?  It’s insane.  Almost Too many.   Something like 20 something different bonuses worth over $25,000 or whatever.

OK STOP…..

WHO CARES ABOUT THE BONUSES.

Is the underlying offer that Stompernet is putting out worth it TO YOU.  I’m already a member of Stompernet and have been for a while.  I made that decision already.  It is worth it to me.

Just decide whether the underlying “stuff” that stomper (or whoever) is offering you will help you NOW.  If not, then pass and get back to the one thing today that will drive your business forward.

Now Do this for EVERY product you are considering buying.  Remember…Slow down, really decide if you need it and THEN decide.

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StomperVideoimage

  • Affiliates
  • SEO
  • Ecommerce
  • Tools, Tools and more tools.

There are over $26,688 worth of bonuses here:

All for only $197

And I highly recommend that you Check it out -  I mean seriously:

ALL of StomperNet…
The 10 New Tools…
AND
$20,000 of Bonuses from Internet Marketing gurus?

For $197 a month?

It really is the best deal ever.

I’m a member and I highly recommend looking at the the Offer.

StomperNet

Man.  I was a fan of some automation when it came to twitter.

I used Tweetlater and would send you a DM then I realized that I never read them when I received them so I stopped.

Then.. I would autofollow you back if you followed me.  Seems reasonable right?  WRONG.  I don’t need to follow Shoe Stores and Porn sites.

I will follow people I like, I will follow many people in a day if I think you are interesting and have something to say.  BUT even then I have to set up a smaller group in TweetLater to be able to handle actually following your conversations.

So Enough is Enough.  No more auto follow and now I have to go back and cull my crowd, clean up my twitter stream.

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I’ve been a member of Stompernet for something like 18 months now.  So far, it has been one of the best decisions I’ve made for my business.

The information I learned at Stomper has taken a business that was losing market share to one that has increasing traffic, conversions and clients.  WooT!!

Here’s what I’ve used at Stomper…

  • Online Training (Search engine optimization, Pay Per Click, Google Analytics, Link Building).  These were all videos that I could watch and download.
  • Live events for networking and learning.  (Stomper’s Live events are some of the best I have seen)
  • Tools, Tools tools. (This is where Stomper is REALLY going to excel)  See more about this below
  • Online forums for exchanging ideas.  (Many times I’s had questions and posted thme in the forums or engaged in a already ongoing discussion.)
  • Access to people smarter than me (The faculty have office hours and will answer questions about your specific website or business)

Stompernet is opening it’s doors again on September 9, 2009  (9,9,09) .

I’ve seen what’s coming and it is awesome.

At Stompernet Live8 in Early August they revealed a Split Testing Software that is Game changing.

  • Split test on the fly from your own computer
  • Track the paths people use through your site to conversion
  • You do not have to talk to your webmaster every time you want to test something.
  • More that I don’t even understand yet.

And the Price for all of this will be killer.  I’m not allowed to say how much…But it is more than a fair price.  In fact it is crazy.

Enough Hype.  As a member I cannot wait for these tools to be rolled out.

Go see for yourself